University Image – a Factor in Generating Trust in the Educational Institution

Stoyan Georgiev Denchev1, Miriyana Plamenova Pavlova1

1State University of Library Studies and Information Technologies, Sofia

Университетският имидж – фактор за генериране на доверие в образователната институция.

Стоян Георгиев Денчев1, Мирияна Пламенова Павлова1

1Университет по библиотекознание и информационни технологии, гр. София

* Тази публикация е част от научноизследователски проект „Концептуален модел за генериране на доверие и лидерски позиции на базата на имидж в университетска информационна среда“, по договор №ДН 15/2 от 11.12.2017г., финансиран от Фонд научни изследвания при Министерството на образованието и науката на България.

Abstract: The image has undoubtedly become an integral part of any organization. It fosters the creation of harmonious and stable relationships and connections with society. Nowadays universities are not just directly linked with society. They also have their impact on its status and development. Accordingly, the image of the university institution is of great importance as a factor that generates confidence in it and guarantees corporate advantages. The article presents the significance of the university image and the need to explore the relationship image – trust.

Keywords: Image, university, leadership, trust.

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