{"id":823,"date":"2018-08-21T12:30:37","date_gmt":"2018-08-21T09:30:37","guid":{"rendered":"http:\/\/www.edutechjournal.org\/?page_id=823"},"modified":"2018-08-21T15:15:45","modified_gmt":"2018-08-21T12:15:45","slug":"paper18-15","status":"publish","type":"page","link":"https:\/\/www.edutechjournal.org\/?page_id=823","title":{"rendered":"Paper18-15"},"content":{"rendered":"<h4 style=\"text-align: center;\"><strong>University Image &#8211; a Factor in Generating Trust in the Educational Institution<\/strong><\/h4>\n<p style=\"text-align: center;\"><strong>Stoyan Georgiev Denchev<\/strong><strong><sup>1<\/sup><\/strong><strong>, Miriyana Plamenova Pavlova<sup>1<\/sup><\/strong><\/p>\n<p style=\"text-align: center;\"><sup>1<\/sup>State University of Library Studies and Information Technologies, Sofia<\/p>\n<h4 style=\"text-align: center;\"><strong>\u0423\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0441\u043a\u0438\u044f\u0442 \u0438\u043c\u0438\u0434\u0436 \u2013 \u0444\u0430\u043a\u0442\u043e\u0440 \u0437\u0430 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0434\u043e\u0432\u0435\u0440\u0438\u0435 \u0432 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u0430\u0442\u0430 \u0438\u043d\u0441\u0442\u0438\u0442\u0443\u0446\u0438\u044f.<\/strong><\/h4>\n<p style=\"text-align: center;\"><strong>\u0421\u0442\u043e\u044f\u043d \u0413\u0435\u043e\u0440\u0433\u0438\u0435\u0432 \u0414\u0435\u043d\u0447\u0435\u0432<sup>1<\/sup>, \u041c\u0438\u0440\u0438\u044f\u043d\u0430 \u041f\u043b\u0430\u043c\u0435\u043d\u043e\u0432\u0430 \u041f\u0430\u0432\u043b\u043e\u0432\u0430<sup>1<\/sup> <\/strong><\/p>\n<p style=\"text-align: center;\"><sup>1<\/sup>\u0423\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u043f\u043e \u0431\u0438\u0431\u043b\u0438\u043e\u0442\u0435\u043a\u043e\u0437\u043d\u0430\u043d\u0438\u0435 \u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438, \u0433\u0440. \u0421\u043e\u0444\u0438\u044f<\/p>\n<p><em>* \u0422\u0430\u0437\u0438 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044f \u0435 \u0447\u0430\u0441\u0442 \u043e\u0442 \u043d\u0430\u0443\u0447\u043d\u043e\u0438\u0437\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u0441\u043a\u0438 \u043f\u0440\u043e\u0435\u043a\u0442 \u201e\u041a\u043e\u043d\u0446\u0435\u043f\u0442\u0443\u0430\u043b\u0435\u043d \u043c\u043e\u0434\u0435\u043b \u0437\u0430 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0434\u043e\u0432\u0435\u0440\u0438\u0435 \u0438 \u043b\u0438\u0434\u0435\u0440\u0441\u043a\u0438 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u043d\u0430 \u0431\u0430\u0437\u0430\u0442\u0430 \u043d\u0430 \u0438\u043c\u0438\u0434\u0436 \u0432 \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0441\u043a\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u0430 \u0441\u0440\u0435\u0434\u0430\u201c, \u043f\u043e \u0434\u043e\u0433\u043e\u0432\u043e\u0440 \u2116\u0414\u041d 15\/2 \u043e\u0442 11.12.2017\u0433., \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u0430\u043d \u043e\u0442 \u0424\u043e\u043d\u0434 \u043d\u0430\u0443\u0447\u043d\u0438 \u0438\u0437\u0441\u043b\u0435\u0434\u0432\u0430\u043d\u0438\u044f \u043f\u0440\u0438 \u041c\u0438\u043d\u0438\u0441\u0442\u0435\u0440\u0441\u0442\u0432\u043e\u0442\u043e \u043d\u0430 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435\u0442\u043e \u0438 \u043d\u0430\u0443\u043a\u0430\u0442\u0430 \u043d\u0430 \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f.<\/em><\/p>\n<p><strong><em>Abstract: <\/em><\/strong><em>The image has undoubtedly become an integral part of any organization. It fosters the creation of harmonious and stable relationships and connections with society. Nowadays universities are not just directly linked with society. They also have their impact on its status and development. Accordingly, the image of the university institution is of great importance as a factor that generates confidence in it and guarantees corporate advantages. The article presents the significance of the university image and the need to explore the relationship image \u2013 trust. <\/em><\/p>\n<p><strong><em>Keywords<\/em><\/strong><em>: Image, university, leadership, trust.<\/em><\/p>\n<ol>\n<li>Selame, E., Selame, J. The Company Image: Building your Identity and Influence in the Market Place, John Wiley &amp; Sons, New York. 1988<\/li>\n<li>Lapun\u00edkov\u00e1, H.,Role of corporate image in a communication strategy of an organization. Thesis 2010. Retrieved from http:\/\/digilib.k.utb.cz\/bitstream\/handle\/10563\/11802\/lapun%C3%ADkov%C3%A1_2010_dp.pdf?sequence=1. (19.04.2018)<\/li>\n<li>Kotler, P., and K. Fox. 1995. Strategic Marketing for Educational Institutions (2nd ed).Englewood Cliffs, NJ: Prentice Hall.<\/li>\n<li>Harsono,S.,The institution image and trust and their effect on the positive word of mouth \/international research journal of business studies vol. vii no. 01 (2014) pp69 \u2013 78.<\/li>\n<li>Douling, G., Sazdavane na korporativna reputatsia: identichnost, imidzh i predstavyane. ISBN 954905019X. Roy Komyunikeyshan. 2005.<\/li>\n<li>Van Heerden, C.H., &#8222;There is More Corporate Image than Meets the Eye&#8220;, Image &amp; Text &#8211; A Journal for Design, 4: 3-8. 1994<\/li>\n<li>Walesska Schlesinger, Amparo Cervera &amp; Carmen P\u00e9rez-Caba\u00f1ero (2017) sticking with your university: the importance of satisfaction, trust, image, and shared values, studies in higher education, 42:12, 2178-2194, doi: 10.1080\/03075079.2015.1136613.<\/li>\n<li>Douling, G., Sazdavane na korporativna reputatsia: identichnost, imidzh i predstavyane. ISBN 954905019X. Roy Komyunikeyshan. 2005.<\/li>\n<li>Barich, H., Kottler, P., A framework for marketing image management. Sloan Management Review, 32(4), 20-33. 1991<\/li>\n<li>Startseva, T., E. Imidzh vuza kak konkurentnoe preimushtestvo ego strategicheskogo razvitia. <u><a href=\"http:\/\/pandia.ru\/text\/78\/392\/13990.php\">http:\/\/pandia.ru\/text\/78\/392\/13990.php<\/a><\/u>.<\/li>\n<li>Kovtsev, K. V., imidzh, kak mehanizm razvitia sistem\u044b sotsialynogo partn\u0451rstva i obespechenia konkurentosposobnosti vuza <u><a href=\"http:\/\/statecon.rea.ru\/jour\/article\/viewfile\/76\/58\">http:\/\/statecon.rea.ru\/jour\/article\/viewfile\/76\/58<\/a><\/u>.<\/li>\n<li>Beerkens,E., Globalisation and higher education research. Journal of Studies in International Education, 7(2), 128-148. 2003. URL: <a href=\"http:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/1028315303007002002.22.04.2018.(05.06.2018)\">http:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/1028315303007002002.22.04.2018.(05.06.2018)<\/a><\/li>\n<\/ol>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.edutechjournal.org\/wp-content\/uploads\/2018\/08\/1_2018_89-91.pdf\">READ FULL PAPER<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>University Image &#8211; a Factor in Generating Trust in the Educational Institution Stoyan Georgiev Denchev1, Miriyana Plamenova Pavlova1 1State University of Library Studies and Information Technologies, Sofia \u0423\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0441\u043a\u0438\u044f\u0442 \u0438\u043c\u0438\u0434\u0436 \u2013 \u0444\u0430\u043a\u0442\u043e\u0440 \u0437\u0430 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0434\u043e\u0432\u0435\u0440\u0438\u0435 \u0432 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u0430\u0442\u0430 \u0438\u043d\u0441\u0442\u0438\u0442\u0443\u0446\u0438\u044f. \u0421\u0442\u043e\u044f\u043d \u0413\u0435\u043e\u0440\u0433\u0438\u0435\u0432 \u0414\u0435\u043d\u0447\u0435\u04321, \u041c\u0438\u0440\u0438\u044f\u043d\u0430 \u041f\u043b\u0430\u043c\u0435\u043d\u043e\u0432\u0430 \u041f\u0430\u0432\u043b\u043e\u0432\u04301 1\u0423\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u043f\u043e \u0431\u0438\u0431\u043b\u0438\u043e\u0442\u0435\u043a\u043e\u0437\u043d\u0430\u043d\u0438\u0435 \u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438, \u0433\u0440. \u0421\u043e\u0444\u0438\u044f * \u0422\u0430\u0437\u0438 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044f [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"wf_page_folders":[37],"_links":{"self":[{"href":"https:\/\/www.edutechjournal.org\/index.php?rest_route=\/wp\/v2\/pages\/823"}],"collection":[{"href":"https:\/\/www.edutechjournal.org\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.edutechjournal.org\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.edutechjournal.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.edutechjournal.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=823"}],"version-history":[{"count":2,"href":"https:\/\/www.edutechjournal.org\/index.php?rest_route=\/wp\/v2\/pages\/823\/revisions"}],"predecessor-version":[{"id":904,"href":"https:\/\/www.edutechjournal.org\/index.php?rest_route=\/wp\/v2\/pages\/823\/revisions\/904"}],"wp:attachment":[{"href":"https:\/\/www.edutechjournal.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=823"}],"wp:term":[{"taxonomy":"wf_page_folders","embeddable":true,"href":"https:\/\/www.edutechjournal.org\/index.php?rest_route=%2Fwp%2Fv2%2Fwf_page_folders&post=823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}