УПРАВЛЕНИЕ НА ЗНАНИЕТО В ОБРАЗОВАТЕЛНАТА ИНСТИТУЦИЯ. КВАЛИФИЦИРАНИЯТ УЧИТЕЛ КАТО СТРАТЕГИЧЕСКИ АКТИВ

Венелина Христолюбова Бодурова
Детска градина „Калина Малина“, Пазарджик
Бургаски държавен университет „Проф. д-р Асен Златаров“, Бургас

KNOWLEDGE MANAGEMENT IN THE EDUCATIONAL INSTITUTION: THE QUALIFIED TEACHER AS A STRATEGIC ASSET

Venelina Hristolubova Bodurova
Kindergarten „Kalina Malina“, Pazardzhik
Burgas State University “Prof. Dr Asen Zlatarov”, Burgas

Abstract: The paper examines the continuing professional development of teaching staff through the lens of knowledge management, addressing the question of the conditions under which a teacher’s individual professional experience becomes a sustainable institutional advantage for the educational institution. To this end, the paper applies models from strategic management theory originally developed for the business sector – Hamel and Prahalad’s concept of core competencies, Barney’s resource-based VRIO analysis, Kaplan and Norton’s balanced scorecard, the Dreyfus brothers’ skill acquisition model, and the talent management practices formulated by McKinsey & Co. – situating each model within a logical sequence that moves from identifying pedagogical potential, through its strategic evaluation and measurement, to its deliberate institutionalization. The analysis shows that pedagogical expertise meets all the criteria of a strategic resource: it is valuable, rare, difficult to imitate, and, given an appropriate organizational system, effectively exploitable, but only when the educational institution has mechanisms in place for its preservation, measurement, and transfer beyond the individual holder of the experience. The paper concludes with a six-step synthesized framework that school and kindergarten leadership can apply as a diagnostic tool for converting individual teaching experience into a durable institutional asset.

Keywords: knowledge management, core competencies, VRIO analysis, balanced scorecard, institutional memory

References:

1. Hamel, G. & Prahalad, C. K. The Core Competence of the Corporation. Harvard Business Review, 68(3), 1990, 79–91; Hamel, G. & Prahalad, C. K. Competing for the Future. Boston: Harvard Business School Press, 1994.
2. White, R. W. Motivation Reconsidered: The Concept of Competence. Psychological Review, 66(5), 1959, 297–333.
3. Barney, J. B. Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 1991, 99–120.
4. Dreyfus, S. E., Dreyfus, H. L. A Five-Stage Model of the Mental Activities Involved in Directed Skill Acquisition. Berkeley: University of California, Operations Research Center, ORC-80-2, 1980, p. 1–18.
5. Kaplan, R. S. & Norton, D. P. The Balanced Scorecard: Translating Strategy into Action. Boston: Harvard Business School Press, 1996.
6. Michaels, E., Handfield-Jones, H. & Axelrod, B. The War for Talent. Boston: Harvard Business School Press, 2001.

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