Paper 21-17

DOI: http://doi.org/10.26883/2010.211.3078

ЛИЧНИЯТ ПРИМЕР НА ИНФЛУЕНСЪРИТЕ ПРЕЗ ПОГЛЕДА НА СТУДЕНТИ

Екатерина Златева Томова
Софийски университет „Св. Климент Охридски“, гр. София

THE PERSONAL EXAMPLE OF INFLUENCERS FROM THE POINT OF VIEW OF STUDENTS

Ekaterina Zlateva Tomova
Sofia University „St. Kliment Ohridski“

*Авторът изказва благодарност към Националната програма „Млади учени и постдокторанти“ за финансиране на публикацията (РД 22-980). Екатерина Томова носи цялата отговорност за съдържанието на настоящия документ и той при никакви обстоятелства не може да се приеме като официална позиция на Софийски университет „Св. Климент Охридски“,Факултет по педагогика“.

Abstract: The article presents an analysis of the results of a survey conducted with students, aimed at the educational interactions carried out through the content published by influencers. The main goal of the research is to identify the opportunities and challenges of influencer publications in the context of the educational process. Among the main tasks of the study are: to analyze the opinion and recommendations of the respondents regarding the integration of influencer publications in the process of education; to outline guidelines related to the utilization of educational opportunities in this direction and overcoming the existing challenges, in order to implement innovative solutions and resources in education. The research methods are: theoretical analysis of scientific literature on the topic and survey in digital format.

Keywords: publications of influencers, educational interactions, educational process, online education.

References:

  1. Smahel, D., Machackova, H., Mascheroni, G., Dedkova, L., Staksrud, E., Ólafsson, K., Livingstone, S., and Hasebrink, U. (2020). EU Kids Online 2020: Survey results from 19 countries. EU Kids Online. https://doi.org/10.21953/lse.47fdeqj01ofo
  2. Chavdarova-Kostova, S. (2018). Metodi na vaspitanieto – V: Pedagogika. Sofia: UI „Sv. Kliment Ohridski“
  3. Van den Bos, G. R. (2007). APA dictionary of psychology, American Psychological association.

(Endnotes)

1. Preporaka na Saveta na Evropeyskia sayuz i Evropeyskia parlament otnosno klyuchovite kompetentnosti za uchene prez tselia zhivot ot 22.05.2018 g., Ofitsialen vestnik na Evropeyskia sayuz. Bulgaria, S 189/2.
2. Oxford Learner’s Dictionary, available at: https://www.oxfordlearnersdictionaries.com/definition/english/influencer. Last access: 9.05.2021.
3. Vasileva, M. (2019). Televiziyata – transformatsia v globalno digitalno zabavlenie – V: Mediite na 21 vek: onlayn izdanie za izsledvania, analizi, kritika. Dostapno na: https://www.newmedia21.eu/izsledvaniq/televiziyata-transformatsiya-v-globalno-digitalno-zabavlenie. Posleden pregled: 19.05.2021.
4. Gospodinov, V. (2011). Netiket i vazpitanie s fokus kam yunoshite. Sofia: Iztok-zapad.

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